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Craig Bellamy

Rugby League

A unique leader in Australian sport. In a class of his own as an elite rugby league coach. A thought-provoking speaker and a brilliantly authentic engager of people.


The Sports Group is privileged to work with Rugby League’s ‘Coach of the Century’ Craig Bellamy under an exclusive global management agreement.

Craig Bellamy is a unique leader in Australian sport. His incredible success at the helm of the Melbourne Storm has transformed the Club into the most successful franchise in Australian sport. His appetite for success is underpinned by a coaching style built on discipline, pride and accountability. For his part, leadership is about simple instruction and consistent performance.

2018 will mark his 16th season in charge of the Melbourne Storm. His influence at the Club continues to deliver benefits well beyond the scope of his coaching appointment.

Craig Bellamy has created a high-performance culture at the Melbourne Storm that rivals the best Clubs of any code around the world. He has triumphed in good times and in adversity, leading his Club and his team and maintaining unity of purpose when events could have contrived to bring them all down. He has led teams to win competitions when they were expected, and also when they were consigned to long odds to do so. He has made good players into better players, constantly encouraging them to improve their performance. His ability to impact players and to shape them into competition beaters is a major part of his legacy. Current and former players collectively describe the same ‘firm but fair’ mentor who stands equally as comfortably with his juxtaposition, the ever-caring father-figure. 

He is a thought and opinion leader in the coaching world and his lessons and methods are studied both in Rugby League and in other codes around the world.

Craig Bellamy is more than a world-class Rugby League coach who can lead elite players around the park. His transformative leadership skills extend seamlessly to corporate speaking engagements where his straight-talking style reveals simple, yet powerful messages framed around core topics of ‘leadership in good times and bad’, ‘overcoming adversity – leadership by inspiration’, and ‘creating a strong culture – lessons from the coaching master’. His delivery is as forthright and sure in a corporate setting, as it is in a Melbourne Storm change-room.

In any environment, Craig Bellamy intuitively knows how to bring people along a journey with him. He delivers his message with passion, he is articulate and his profile injects immediate credibility to any situation.

He is without question, one of the most broadly talented figures in Australian sport of any era.


Seven (7) Grand Finals in 15 seasons as Melbourne Storm Head Coach
67% win record in the National Rugby League


Nationality: Australian
DOB: 3 October 1959
Age: 58
Sport: Rugby League
Resides: Melbourne, Hometown: Portland, NSW


Dally M Coach of the Year (2006, 2007, 2011, 2017)
RLIF Coach of the Year (2009, 2012)