The Sports Group is a full-service sports management company providing best-in-market support around talent marketing, brand and commercial representation. We put talent first. As our business has grown to become a market leader, we remain true to our goal of helping talent succeed.
Our vision and mission is:
- To guide, mentor and support our talent to reach consistently high levels of athletic performance.
- To work with clients and their families to navigate complex and sensitive issues that occur regularly in professional sport.
- To provide leadership and intelligent decision-making around contractual, legal, financial, and philanthropic matters.
- To drive commercial sponsorship identification, negotiation and fulfillment.
- To provide contract servicing, including management of rights and benefits, licensing and IP protection.
- To craft authentic brands.
- To shape meaningful digital ecosystems that provide connection to fans and a leverage vehicle for partners.
- To operate with integrity, trust, and commitment.
We acknowledge that our clients have a unique opportunity to impact the community in many positive ways. We support their involvement in projects that speak to their philanthropic interests and encourage them to give back to their fans and communities who have been such a significant part of their own journey.